About Us

About PartyCasino UK

PartyCasino is one of the longest-established names in online casino gaming, with a history that dates back to 1997. The brand originally launched as Starluck Casino and later developed into PartyCasino, becoming part of a wider international gaming business that is now associated with Entain plc.

For players in the United Kingdom, longevity alone is not enough to establish trust. A modern online casino must operate within a clear regulatory framework, explain who stands behind its services, protect customer information and payments, maintain fair gaming standards and provide practical safeguards for people who want greater control over their gambling.

Our approach is therefore centred on transparency. UK players should be able to understand who operates the gambling service, which regulator oversees it, what happens to their personal information, how account verification works and where they can turn if they need help.

PartyCasino is intended for adults aged 18 and over. Gambling should be treated as paid entertainment, not as a way to make money or solve financial difficulties.

PartyCasino at a Glance

Our History

PartyCasino’s history began in 1997, when the casino was launched under the Starluck name. The PartyCasino identity subsequently became established as part of the PartyGaming business and developed alongside the growth of regulated online gambling.

A major corporate change came when GVC Holdings completed its acquisition of bwin.party digital entertainment in 2016. GVC Holdings was subsequently renamed Entain, bringing PartyCasino into a wider international group of betting and gaming brands.

This history matters because online gambling has changed significantly since the late 1990s. Player verification, anti-money laundering controls, safer gambling requirements, data protection, technical testing and regulatory oversight are considerably more developed today than they were during the industry’s early years.

PartyCasino has had to develop within that changing environment. For UK customers, the relevant standard is not simply how long a casino has existed, but whether the service they use meets current regulatory and consumer protection requirements.

Who Operates PartyCasino in the UK

The UK-facing PartyCasino service identifies LC International Limited as the operator responsible for providing regulated gambling services to customers in Great Britain.

LC International Limited is incorporated in Gibraltar under company registration number 46808. Its registered office is:

Suite 6, Atlantic Suites
Europort Avenue
Gibraltar
GX11 1AA

LC International Limited forms part of the Entain group. Entain is an international sports betting and gaming group with operations across multiple regulated markets.

This corporate distinction is important. PartyCasino is the consumer-facing brand, while the licensed legal entity is responsible for the regulated gambling activity provided to eligible customers.

Players should always distinguish between a casino’s trading name and the company named on its licence and contractual terms.

UK Gambling Licence and Regulation

Online gambling offered to customers in Great Britain is subject to regulation by the Gambling Commission.

LC International Limited is licensed and regulated in Great Britain by the Gambling Commission under account number 54743.

The relevant remote operating licence is identified as:

Licence reference: 039011-R-319427-001
Licensed entity: LC International Limited
Regulator: Gambling Commission
Account number: 54743
Jurisdiction: Great Britain

The remote licence covers regulated gambling activities for which LC International Limited has received the appropriate permissions.

UK regulation places obligations on operators in areas including age and identity verification, anti-money laundering controls, customer interaction, fair treatment, complaints procedures, safer gambling and the protection of customer information.

Players should not have to rely solely on an About Us statement when checking regulatory status. Licence information can be independently checked through the Gambling Commission’s public register.

What Regulation Means for Players

Holding a UK gambling licence is not simply permission to display a regulator’s name. Licensed operators must comply with applicable legislation, the Licence Conditions and Codes of Practice and relevant technical and social responsibility requirements.

In practical terms, this framework requires controls covering areas such as:

• prevention of underage gambling;
• customer identity and age verification;
• anti-money laundering and financial crime controls;
• safer gambling monitoring and intervention;
• fair presentation of games and promotions;
• protection of customer information;
• appropriate handling of complaints;
• technical standards for remote gambling systems;
• restrictions surrounding marketing and advertising.

Regulation does not remove the financial risks associated with gambling and does not mean that a player is guaranteed to win. It establishes rules under which gambling services must be provided and gives consumers a clearer framework for accountability.

Our Mission

Our mission is to provide adults in the UK with access to online casino entertainment in an environment where security, fairness and informed decision-making are treated as fundamental requirements.

We do not believe responsible casino operation should depend on exaggerated promises. Casino games involve real financial risk, outcomes cannot be guaranteed and every customer should understand the terms attached to a game, payment or promotion before committing money.

Our role is to make the service understandable and to give customers the information and controls they need to make their own decisions.

Our Core Values

Transparency

Important information should be accessible before a player deposits money. This includes operator details, eligibility requirements, bonus conditions, payment rules, withdrawal procedures, verification requirements and responsible gambling information.

Where restrictions or conditions apply, they should not be hidden behind promotional language.

Security

Protecting an account involves more than securing a login page. Security controls extend to personal information, payment processing, identity checks, account access and systems designed to identify suspicious behaviour.

Players also have an important role in account security and should use strong passwords, keep credentials private and never allow another person to access their gambling account.

Fairness

Games should operate according to their published rules and applicable technical requirements. Players should be able to understand the nature of a game, its rules and relevant information such as return to player data where provided.

Casino games remain games of chance. Fairness means that the game operates according to its rules, not that every player will receive a particular result.

Responsible Gambling

Responsible gambling is a core part of providing gambling services in the UK. We want customers to remain aware of how much time and money they spend and to have access to meaningful controls if gambling stops feeling like entertainment.

Accountability

Questions about payments, verification, account restrictions or complaints deserve clear answers. Customer support and formal complaints procedures exist so that customers can raise issues rather than being left without a route to resolution.

Player Eligibility and Age Verification

Real-money gambling is restricted to adults aged 18 or over.

Age verification is therefore an essential part of account administration. Customers may be asked to provide information or documentation that enables the operator to verify their identity, age and address.

Depending on the circumstances, acceptable documentation may include a passport, photocard driving licence, another recognised identity document, a bank statement or utility bill.

Additional checks may also be necessary during the lifetime of an account.

Verification should not automatically be interpreted as a problem with a withdrawal or account. Licensed gambling businesses have regulatory obligations to understand who their customers are and, in appropriate circumstances, where gambling funds originate.

Know Your Customer and Financial Crime Controls

Know Your Customer procedures are used to confirm customer identity and support compliance with legal and regulatory requirements.

These controls can involve verification of:

1. Full legal name and date of birth.
2. Residential address.
3. Identity documents.
4. Ownership of payment methods.
5. Source of funds where additional checks are required.
6. Source of wealth in cases where enhanced due diligence is appropriate.

Transaction monitoring and risk-based reviews may also be used to identify unusual activity, potential fraud, money laundering or misuse of an account.

Customers should submit genuine, current and readable documents when verification is requested. Providing inaccurate information can delay a review and may lead to restrictions being placed on the account.

How We Protect Personal Data

Casino accounts can contain sensitive personal and financial information. Protecting that information is therefore an essential operational requirement.

Personal data may be processed for purposes including account creation and administration, identity verification, payment processing, fraud prevention, legal compliance, responsible gambling monitoring and customer support.

For UK customers, data handling is subject to applicable data protection requirements, including the UK GDPR and Data Protection Act 2018 where relevant.

Security controls are designed to reduce the risk of unauthorised access, disclosure or misuse of information. PartyCasino also states that encrypted connections are used to protect data transmitted through its systems.

No online system should be described as completely immune from security risks. Effective protection instead depends on technical safeguards, access controls, monitoring, secure operating procedures and responsible behaviour by customers.

Account Security

Players can make an important contribution to protecting their accounts.

A PartyCasino password should be unique and should not be reused for email, banking or other gambling accounts. Login credentials must never be shared with another person.

Customers should also avoid remaining logged in on public or shared devices and should check unexpected account activity promptly.

If a player believes somebody else has obtained access to the account, customer support should be contacted as soon as possible.

Security reviews may occasionally result in additional verification requests. Although these checks can add an extra step to account access or transactions, they are intended to protect both the customer and the integrity of the service.

Payment Security

Payment security is particularly important because gambling accounts connect real-money transactions with verified personal identities.

Available deposit and withdrawal methods can vary according to account status, payment provider and current UK requirements. Customers should therefore check the cashier for the payment methods currently available to them rather than assuming that every method will always be supported.

Payment controls may include verification of payment method ownership, transaction monitoring and additional checks where activity requires further review.

Where a withdrawal is subject to verification, customers may need to complete outstanding KYC or financial checks before funds can be released.

Payment processing times can also differ between methods. The time shown for casino processing should not necessarily be treated as the final time required for funds to reach a bank or payment account because external financial institutions can have their own processing periods.

Responsible Gambling at PartyCasino

Gambling should remain a discretionary form of entertainment. It should never be used as a source of income, an investment strategy or a method of recovering money already lost.

PartyCasino provides safer gambling controls intended to help customers manage their activity.

Depending on the account and applicable UK requirements, these can include deposit controls, time-related reminders, temporary restrictions and self-exclusion.

The most effective controls are those used before gambling becomes difficult to manage. A player does not need to wait until serious financial harm has occurred before setting a limit or taking time away.

Deposit Limits and Spending Control

Deposit limits can help customers define in advance how much money they are prepared to place into their gambling account.

A limit should be based on genuinely disposable income, meaning money remaining after essential commitments such as housing, food, utilities, transport, debt repayments and savings.

Setting a limit should not be treated as a target. If a monthly limit is £100, for example, there is no obligation to deposit or spend the full £100.

Customers should regularly reassess whether their chosen limit remains affordable.

Taking a Break

Sometimes the appropriate decision is not to adjust a limit but to stop gambling temporarily.

Account controls can provide a structured way to step away from gambling. This may be useful if gambling is becoming emotionally driven, if losses are affecting decision-making or if a player simply wants a period without access.

A break should be taken seriously. Attempting to bypass account restrictions through another gambling site can undermine the purpose of the control.

Self-Exclusion and GAMSTOP

Self-exclusion is designed for people who have decided that they should not gamble for a defined period.

UK customers can also use GAMSTOP, the national online self-exclusion scheme. GAMSTOP enables an individual to restrict access to gambling websites and apps operated by businesses licensed in Great Britain that participate in the scheme.

Self-exclusion is a stronger measure than simply logging out or deleting an application. It creates a formal restriction intended to make returning to gambling more difficult during the selected period.

Customers who believe gambling is causing harm should consider combining technological controls with independent support and practical financial safeguards.

Recognising Harmful Gambling Behaviour

There is no single spending figure that defines gambling harm. A sum that is affordable for one person may create serious difficulties for another.

Warning signs can include:

• spending more than originally intended;
• chasing losses with larger or more frequent bets;
• borrowing money to gamble;
• hiding gambling activity from family or friends;
• gambling with money required for essential expenses;
• feeling anxious or distressed when unable to gamble;
• allowing gambling to interfere with work, relationships or sleep;
• repeatedly attempting to win back previous losses.

If these patterns appear, continuing to gamble is unlikely to solve the underlying problem. Using account controls and seeking independent support is a more appropriate response.

Fair Games and Technical Integrity

Fair gaming requires casino software to operate according to defined rules and applicable technical standards.

Random number generator based games use software to determine outcomes. The purpose of an RNG is to ensure that individual outcomes cannot be predicted or manipulated by the player.

PartyCasino has historically used independent testing of its gaming systems and operates within a regulated environment where technical standards apply.

It is equally important to understand what independent testing does not mean. It does not guarantee winnings, remove the house advantage or change the mathematical characteristics of a casino game.

Return to player percentages are theoretical long-term values calculated across a very large number of rounds. They do not predict what will happen during an individual session.

Game Providers and Technology Partners

PartyCasino’s game catalogue is built with content from established online gaming developers and technology partners.

The precise catalogue can change as games are introduced, updated or removed. PartyCasino content has included games associated with major industry developers and studios, including Playtech and Entain-related gaming development operations such as Win Studios.

Different providers specialise in different areas, including video slots, table games, jackpots, live casino products and mobile-first games.

We prefer not to present a static provider list as permanent because commercial agreements and game availability can change. The casino lobby should be treated as the current source for games and providers actually available to a particular UK account.

The Team Behind the Service

PartyCasino operates as part of a much larger international gaming organisation rather than as an isolated casino website.

Supporting a regulated online casino requires expertise across multiple disciplines. Teams involved in delivering and maintaining the service can include specialists in gaming operations, product development, payments, fraud prevention, risk management, safer gambling, compliance, customer support, information security, marketing and technology.

Compliance specialists work with regulatory requirements and internal controls. Risk and security teams monitor activity for potential fraud or account misuse. Customer service personnel deal with account and transaction enquiries, while product and technology teams maintain the digital platform and gaming experience.

Responsible gambling teams and customer interaction processes are particularly important in the UK market because player protection forms part of the operator’s regulatory responsibilities.

Our Approach to Customer Support

Good customer support should do more than provide generic answers. Gambling customers may need assistance with sensitive matters involving identity documents, deposits, withdrawals, account access or responsible gambling controls.

Support enquiries should therefore be handled securely and with appropriate attention to the customer’s circumstances.

When contacting support about a transaction or account issue, customers can help the investigation by providing accurate information about the relevant transaction, date and issue. Passwords and complete payment card credentials should never be sent through an ordinary support message.

Where additional identity verification is necessary, customers should use the secure process provided for submitting documents.

Complaints and Dispute Resolution

Customers who believe something has gone wrong should first raise the matter through the operator’s formal customer service or complaints procedure.

A useful complaint should clearly explain what happened, when it happened, which transaction or account action is disputed and what resolution is being requested. Copies of relevant communications and transaction information should be retained.

Where an eligible gambling dispute cannot be resolved through the operator’s internal procedure, UK gambling regulation provides mechanisms for escalation to an approved Alternative Dispute Resolution provider.

The Gambling Commission regulates licensed gambling businesses but does not normally act as the adjudicator of individual customer disputes. This distinction is important when deciding where a complaint should be directed.

Privacy and Confidentiality

Customers provide a substantial amount of information when creating and maintaining a regulated gambling account. We believe players should understand why that information is requested.

Information may be required to provide the service, meet regulatory obligations, verify identity, process transactions, prevent fraud, manage responsible gambling risks or respond to customer enquiries.

Data should not be requested merely for convenience when there is no legitimate purpose for processing it.

Customers also have rights under applicable data protection legislation. These may include rights concerning access to personal data, correction of inaccurate information and other forms of control over processing, subject to legal exceptions and mandatory retention requirements.

For example, a request to erase information does not necessarily require a regulated gambling operator to delete records that it is legally required to retain.

Why Verification May Be Requested Again

Completing registration verification does not necessarily mean a customer will never be asked for documents again.

Regulated operators conduct ongoing reviews. Changes in account activity, payment behaviour or customer circumstances can create a legitimate need for updated information.

Additional checks may concern identity, address, payment method ownership, source of funds or other information relevant to regulatory obligations.

These reviews should be proportionate to the circumstances. Customers should be told what information is required and provided with an appropriate method for submitting documents securely.

Our Commitment to UK Players

Our commitment is based on several practical principles.

We aim to provide clear information about who operates the gambling service and how it is regulated. We support age verification and measures designed to prevent minors from accessing real-money gambling. We recognise the importance of secure handling of personal and payment information.

We also believe responsible gambling information must be visible before a customer experiences difficulties, not only after a problem has developed.

Finally, we recognise that casino games contain an unavoidable financial risk. No responsible casino should imply that gambling is a reliable way to generate income.

Contact PartyCasino UK

Customers who need help with their account, payments, verification or general questions can contact the UK-facing support service.

Customer support email: care@partycasino-casino-uk.com

Telephone: +44 20 4568 1388

UK contact address:
Level 7
16 Berkeley Street
London
W1J 8DZ
United Kingdom

For matters concerning the licensed operator, the registered corporate details are:

LC International Limited
Suite 6, Atlantic Suites
Europort Avenue
Gibraltar
GX11 1AA

Company registration number: 46808

UK Gambling Commission account number: 54743

Remote operating licence reference: 039011-R-319427-001

Customers contacting support should never send their password, PIN or complete payment card details by email.

Independent Regulatory and Responsible Gambling Information

Players who want to confirm licensing information independently can use the Gambling Commission’s public register and search for LC International Limited or account number 54743.

Customers who want broader protection across UK-licensed online gambling operators can use GAMSTOP for national self-exclusion.

Independent gambling support is also available through organisations specialising in gambling-related harm. Seeking support does not require a person to have reached a particular level of financial loss.

These independent services are separate from PartyCasino and can provide confidential information and support.

Final Word About PartyCasino

PartyCasino has developed considerably since its origins in 1997, but history is only one part of establishing trust. For a UK casino, the more important questions concern licensing, operator accountability, security, fair gaming, customer verification and effective protection against gambling-related harm.

The PartyCasino brand forms part of Entain, while regulated gambling services for Great Britain are associated with the licensed operating entity LC International Limited under Gambling Commission account number 54743.

Our objective is to make those relationships clear rather than hide them behind promotional claims. Players should know which company is responsible for the gambling service, how to check its regulatory status, what protections are available and how to obtain assistance when something goes wrong.

Online casino gaming should remain entertainment for adults who understand the risks and can afford the money they choose to spend. If gambling stops being enjoyable, begins affecting essential finances or becomes difficult to control, the right decision is to stop and use the responsible gambling and independent support options available.